The Vic Bar Identity

This was a project in response to the brief ‘Branding for Good’, redesigning the identity for an existing organisiation doing good in the world. Glasgow School of Art’s Vic Bar is a non profit, student led community space; a social hub of community and expression. The new logo and accompanying identity reflects the heritage of the place through the iconic B&W checkered floor, whilst the skewed shapes convey dynamism, edginess and energy that is representative of the vast range of events and people that use the space.